In part 1, we talked about finding your business sweet spot at the intersection between you and your audience. In part 2 we talked about your audience. And today (surprise, surprise!) we’re talking about you. It’s not about you That’s what many marketers, copywriters and sales-types will chant over and over again. Focus only on [...]
In part 1, we talked about finding your business sweet spot, and your core message, at the intersection between you and your audience. Let’s start with your audience. If you try to talk to everyone, you’ll end up talking to no-one You get this, right? We’re shooting for conversation, and conversation is built on common [...]
Marketing, communication, business story-telling, relationship copywriting – it all comes down to this: the intersection between you and your audience. The sweet spot in the middle is where we find the essence of your business, the unadorned truth that is clear and compelling, the message that brings you into connection and conversation with your ideal [...]
I had my first ever fashion stylist session a couple of months ago and it was fabulous. As my stylist shared her fashion ’secrets’, I experienced quite a mind shift around how I dressed AND it also got me thinking about a few things that had nothing to do with fashion… The problem with fashion [...]
