Category Archives: Sleaze-Free Marketing

The lizard brain, marketing and considering whether I’m a raving idealist with no clue

Last week I experimented with a TV free week (loved it and want to keep doing it!) and unsurprisingly found a whole bunch of time for podcast listening and reading. Much of what I was tuning into was about recognising resistance, and how to overcome it (or move through it) to release your creativity and [...]

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That dirty ‘M’ word

When I say ‘marketing’ what comes to your mind? Manipulation? Lying? Slick advertising executives who boast they can sell ice to Eskimos? I’ve met a lot of social entrepreneurs and passion-fuelled business owners who believe marketing is inherently evil. A necessary evil, but evil nonetheless. Many lose precious time and energy caught in a crisis [...]

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