Let’s start with my butt Earlier this year I got a seriously bad butt spasm. I was really struggling for about six weeks, just managing for another month or so after that. At the height of it, I was in bed for a week on hospital-grade pain-killers and valium. The spasm made me excruciatingly aware [...]
Magic. Not the Harry-Potter-wave-your-wand kind of magic, or the hocus-pocus rabbit-out-of-a-hat kind of magic. I’m talking about the deep, old stuff that runs through every thing. As a kid I was enthralled by stories of nymphs – spirits of woods or water – and wise forest women. They didn’t conjure or cast. In fact, most [...]
In the world of marketing and copywriting, ‘What’s the benefit?’ is a mantra. It’s the question every service or product has to answer, in one way or another, to convince us to hand over the cash – What’s this going to do for me? Why should I care? The buzz cut queen of marketing, Naomi [...]
Freaking out about which specific shade of green (or blue or orange) should be in the logo? Agonising over pages of scribbled notes, searching for the perfect tagline? Putting off the website launch for the third time because it’s not quite right? You’re definitely not alone. I’ve spoken and worked with people who’ve become so [...]
It drives me crazy that so many mindful entrepreneurs and service businesses have been lead to believe copywriting comes down to this choice: you can be honest and yourself and most likely struggle to make sales OR you can use high pressure hype and sleazy sales tricks to make lots of money (even if it [...]
