Comments on: That dirty ‘M’ word

By: Rebecca Leigh

Rebecca Leigh — Sun, 20 Dec 2009 22:04:36 +0000

Thanks for hearing it Char!

By: Char Brooks

Char Brooks — Sun, 20 Dec 2009 22:00:12 +0000

This is a great reminder that the dirty M word really just stands for helping others find you easily so they can take advantage of what you offer.

It’s about giving a clear concise message about what you do so others can choose whether you’ve got what they want.

Thank you for saying this in a way I could hear and understand.

By: Rebecca Leigh

Rebecca Leigh — Tue, 08 Dec 2009 23:05:05 +0000

Hi Kaushik

Yes, the internet opened up a lot of different opportunities for us to talk directly to our customers – which is great – but can also be overwhelming.

I think our efforts can be dissipated when we are trying to do too much across many different ‘channels’.

Marketing works best when we focus on a few key strategies and do them consistently. Then check the results. If it’s not working, tweak or try a new strategy. It’s that easy and that hard!

Thanks for stopping by.

By: Kaushik

Kaushik — Tue, 08 Dec 2009 22:55:18 +0000

Yes, I was one of those people who and instinctive resistance to marketing. But I see it now as bringing the right people to my books. Though I haven’t quite figured out how to go about it.

Thanks, great article.
Kaushik´s last blog ..Acceptance is not something we do; it is something we stop doing